Everybody’s favourite billionaire gives advice on entrepreneurship in his book ‘Business Stripped Bare.’
In this third book, flamboyant Sir Richard Branson discusses everything from various business models (i.e. Chaebol/Keiretsu) to Branding and Customer satisfaction.
He breaks the book down into several chapters, with the title of each chapter an element that every entrepreneurs must try to inculcate:
- Be Bold
- Find Good People – and set them free!
- Fly the flag of a Brand
- Deliver Well
- Learn from mistakes and setbacks – and move on
- Innovate (power drive for business)
- Inculcate an Entrepreneurial Spirit
- Have Social Responsibility!
“If you are a late entrant to a market, you need to be radically different to win over customers”
“The secret to success in any new sector is watchfulness, usually over a period of many years”
“Let people know exactly what they are paying for – and reward those who stay with us”
Catch his book to get more insights from the founder of the Virgin Group!
Image from Amazon.com